Magic Box @ The Reef

Find Out What’s Truly in Your Cup and How it Got There

05 November 2019

Whether you’re an industry pro or a coffee enthusiast, we hope you get to know Straus Family Creamery at the Los Angeles Coffee Festival.

The trailblazing organic dairy brand is committed to environmental leadership, farmer-first practices, and ensuring you have an unforgettable tasting experience. The mission-driven creamery offers premium certified organic milk from small-scale family dairy farms in Northern California to specialty coffee roasters and cafés that share like values with Straus.

Straus' Booth at #LACF

Stop by booth #A18 to taste a Spanish-inspired cortado made with Intelligentsia Black Cat Classic Espresso and Straus Family Creamery Organic Barista® Milk. Brewer’s Champion Sarah Anderson, from Intelligentsia Coffee, joins the Straus team flexing her talented espresso-making skills throughout the weekend. Like Straus Family Creamery, Intelligentsia values sustainable organic farming, responsible land stewardship, and a relationship-centered financial model that supports farmers.
“I’ve found that Straus Organic Barista Milk is not only easy to work with but brings out the natural sweetness and clarity in our coffees. It has a smooth texture that pours beautifully.” - Sarah Anderson, Intelligentsia Coffee, Winner of US Brewer’s Cup Champion and 4th in the Worlds Brewer’s Cup. 


It’s All in the Microfoam


As you drink, engage, and explore, you can experience the Latte Art Live stage where the world’s best baristas are pouring  Straus Organic Barista® Milk, and creating unforgettable designs. Baristas like using Straus milk because they can develop decadent custom beverages with an indulgent mouthfeel and longer-lasting foam that is the trademark of Straus’ premium organic dairy milk. You’ll have a chance to taste and learn latte art techniques with Straus milk if you attend the workshops and demonstrations. You can also watch the fast-paced, international barista tournament Coffee Masters™, where baristas compete and showcase their world-class skills using Straus organic milk. Look for Intelligentsia Barista Emily Orendorff among the competition.

The Alchemy of Milk & Coffee


If you want a deep dive into what’s behind the taste of the milk, you don’t want to miss the Lab Talk: “The Alchemy of Milk & Coffee: What's In Your Cup & How it Got There,” on Trade Day, Friday, from 1:45-2:30 pm, hosted by Straus Family Creamery and Intelligentsia Coffee. Anna Dair and Sam Sabori will walk you through the journey your milk and coffee take from origin to the cup. Learn what truly impacts the quality and taste of your coffee bean and milk as they discuss the compelling impact of terroir, farmer practices, and price.

Follow Straus Family Creamery on Instagram @strausmilk and share your experience, using #Straus25 and #TastetheStrausMilk  

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